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Get Personal: Letters vs. Direct Mail Marketing Articles | June 14 adidas superstar slip on herre tilbud , 2005
One of the reasons direct mail works is the personal aspect. It?s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
If you?re mailing to 100,000 people, putting your prospect?s name on your letter is about as personal you can get. But there are times when you can ? and should ? send out highly personal letters to individual prospects.
Say you sell gardening supplies, and driving to work one day you notice a home with a lovely garden adidas superstar slip on dame tilbud , but dying roses. You find out who the owner is and send her a letter complimenting her on her wonderful garden, along with tips on rose care. Or, you meet a prospect at a business networking function. You get back to the office and send out a letter referencing your conversation and outlining what your business can do for his.
But unlike direct mail, you don?t ask for a response. Instead, tell the recipient that you?ll be calling in about a week to talk about how you can help them. Then follow up with that phone call.
Now, instead of a mass mailing adidas superstar 80s tilbud , you have a personal contact and the beginnings of a relationship. This kind of letter will have double or even triple the response rate of a typical mass mailing. Sure, it?s more time consuming, but that fact is what makes it work so well.
So what are you waiting for? Get personal!
The Ratings are Coming! Business Articles | May 19, 2005
Small ... have always known the ... of word of mouth. Many ... ... have been built on word of mouth ... and many have been killed by bad word of ... now the la
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.
But now the landscape is changing, making word of mouth more important than ever - only now adidas superstar blomster tilbud , that word of mouth is being communicated on the Internet.
People - your customers - are turning to the Internet as their primary source of information on products and services. Instead of opening the yellow pages of their phone book, they turn to Yahoo or Google. And in addition to websites and listings for local businesses, they are finding ratings and reviews!
Sites like Amazon and ePinions pioneered product rating systems. In some categories, these ratings have become essential to a product's success: more than 60% of consumer electronics purchasers report that they consult online ratings before making a purchase decision!
Ratings have also become common is a few other business categories, such as restaurants and hotels.
But the online ratings explosion is just starting; Internet entrepreneurs are demonstrating that virtually anything can be rated online.
RateMyProfessors, launched in 1999 adidas superstar supercolor tilbud , allows college students to rate - well, professors. The site has accumulated over 3 million ratings, and has spun off another site, RateMyTeachers, aimed at high school and elementary students.
ApartmentRatings has the most comprehensive database of apartment ratings, with almost 250 adidas superstar foundation tilbud ,000 reviews. RateMDs was formed to allow patients to rate their doctors. A new site, ClubRatingz, allows patrons to rate nightclubs and bars (perhaps while recovering from hangovers?)
Rating sites are even risking the wrath of the legal profession: LawyerRatingz provides attorney ratings and reviews.
All of these sites feature a fair share of rants and raves. Many of the comments are semi-coherent ramblings, often typed with Caps Lock down. But surprisingly, over time and with enough ratings, a fairly accurate picture emerges. Some reviewers provide well-thought reviews and useful information. And the sites are being visited and read!
The ratings phenomena may not have reached your industry or your community adidas superstar blå tilbud , but it probably will. So what can you do about it?
First, be aware of ratings sites. Use a search engine to look for rating sites in your area and business. (Search for things like landscaper ratings in Pittsburgh or hair salon reviews in Sacramento.) You may find that your business is already listed on a rating site. If it is, make sure that the basic listing information (business name, location, website) is correct, and if not adidas superstar rød tilbud , contact the site operator. If your business is not listed, see if there is a way to add your listing. Do not pay for this service! Legitimate rating sites are not supported by the businesses being rated! (However, a few sites offer enhanced "listings" for a small fee. Consider paying for this is the site seems to be well run and have a lot of traffic.)
Check the rating sites regularly. You might actually get some good information on how customers see your business, and where you need to make improvements.
Encourage your patrons to rate your business. Satisfied customers will give you good ratings. (Don't try to "flood" a rating site with bogus reviews; many of these sites use algorithms to detect the source of ratings, and may even remove businesses that try to cheat.)
If you get a bad review, there's probably not much you can do about it. The rating and review sites are on pretty solid legal ground adidas superstar sort tilbud , and most will not remove bad reviews. However, some sites have a mechanism for responding to a review, so be sure to ask about this. If nothing else, you can submit your own review and calmly refute the complaints of other reviewers. Be careful to stay calm and professional, and not get into online debates that can damage your credibility.
In the end, business success is still based on word of mouth - but now more people are listening. . Cheap Air Max Cheap Air Max 95 Cheap Air Max Cheap Air Max Shoes Jordan 1 Shoes For Sale Air Max Outlet Cheap Jerseys China Wholesale NFL Jerseys China Cheap NFL Jerseys China Cheap Soccer Jerseys Free Shipping |
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